On Page SEO

On Page SEO basically refers to the content and text on your web site pages. More often than not, On-Page SEO is overshadowed by some other aspects of search engine optimization, but it is important to keep in mind that is it equally important. In fact, on-page search engine optimization becomes critically important in ensuring top page rankings or placements, as it is considered to be an integral part of your online marketing strategy. Your PhilWebServices search engine positioning team offer extensive experience and expertise on the different on-page factors that may affect optimization. Among the important on-page SEO factors include:

Title Tags - this is displayed on top of your web browser and used as your site title, getting the right title tag can make a world of difference. Such change pays big dividends in traffic and raking improvements.

Meta Tags   - acts as a description tag and gives each page of your site its own unique description and can positively influence ranking.

Keywords in Header Tag H - such as <h1>, <h2>, <h3> and so on, can be effectively used to split up your page into a number of sensible blocks. When this is used properly, headers can positively help make your page significantly easier to read for the visitor.

URL File Names – your site will gain a considerable increase in search engine visibility by using simple, descriptive and relevant keywords in the URL.

Alt tags – ensure that images are search engine spider-friendly by having an image contained within an ALT tag.

Links in the navigation – a fundamental requirement to help search engine spiders and end users locate your site easily.

Links in the body content – having links inside your content on different pages of your site increases the odds search engines will follow these links and find more of your website.

Page Size – this concept takes into consideration the sum of file sizes for all of the page elements to effectively reduce the browser’s rendering time.

Sitemap – careful attention to the structure of your site increases traffic by helping users locate relevant sections of your site.