DESIGNING YOUR E STORE

Designing an e store or an e commerce website is a very daunting task. Most of the time, you would find yourself entangled in a series of complex terminologies and complicated processes. Customer experience is usually not prioritized and at times not even thought of.

In the Philippines (particularly in Cebu and Manila), a number of e commerce websites have been emerging in the past. Most notable are websites which offer overseas Filipino workers the chance to send their loved ones at home gifts over the Internet. Other e commerce websites deal with furnitures, handicrafts, flowers, etc. Most of these businesses are geared either towards the overseas Filipino or the international market. Only a few cater to the domestic market.

This scene is a stark contrast compared to the booming e commerce industry in western countries such as the United States of America, Australia, and the Netherlands. In the said countries, almost all businesses from small mom and pop stores to the huge corporations have their products on display in a e commerce website which are ready for purchase by the visitors.

Whoever your target visitors are, it is very important to incorporate customer safety and satisfaction when designing your e commerce website.

Whoever your target visitors are, it is very important to incorporate customer safety and satisfaction when designing your e commerce website.

Todays typical visitor to an e commerce website is very scrutinizing. With increasing public awareness concerning identity theft during online shopping, people are now more vigilant in checking a certain e commerce website is using a secure shopping cart.

Another thing being neglected is the customer's experience during checking out his/her items. It is important to make this process as short as possible because customers might lose interest and patience. As much possible all data gathering forms should be compressed in just one page.

Designing an E store or an E commerce website is not after all just having a working shopping cart. It is an art as well as a science.