We can make statistics work for you! Understanding your site’s traffic as well as your visitors’ clickstream behavior is highly crucial in managing your website on a daily basis. The information you derive from website tracking starts with the basic statistics such as the number of visitors in a 24 hour period and the countries they come from. Another important use of website tracking is the ability to identify your site’s drop-off or leaky points – places on your website that costumers usually leave before even completing the desired action. Such information can become a powerful tool in making marketing decisions, getting direct feedback, adjusting strategies and more importantly generating accurate marketing numbers and not just doing guesswork.